When you are creating your online store, it is imperative that you concentrate on making the entire experience a great one for your customers so they can easily browse and shop from your store. One of the aspects that you should think about is your product pages. Today, when there are so many online stores out there it is important that you make yours one that stands out from the rest. This will ensure your brand is able to convert better when you customize the right way.
You can use default settings or theme codes when you want to customize your Shopify product page template through Shopify Admin when you are creating an online store.
The default settings of the theme enable you to edit some parts of your store so that you can customize the product page according to your requirements. You need minimal technical skills to customize using default settings. In order to do this you need to open the Shopify Admin, then select Online Store and then choose Themes. You will see a ‘Customize’ option, click on that. There will be a drop-down menu available from which you need to select ‘Product Pages’. You can easily change the appearance of the cart page, size of the buttons, the color of the text on the product page and other basic design aspects of your design page.
The method of using default settings in Shopify Admin in your online store enables you to customize without hiring anyone. You can make small changes that can alter how your page looks and you don’t need technical knowledge to do that which is great for non-technical people. However, there are some downsides to this method. The first is that the control you have over customization differs from theme to theme. Moreover, you cannot add newer sections to the product page. Another disadvantage is that you don’t have much control over how the layout and sections are positioned.
This is how Shopify’s code editor looks like.
When you are customizing product pages for your online store, you can even hire experts. This can help save you the hassle and the time to make changes that you wish to make to your product pages. You are more likely to get the results you seek and you will most likely get support too. In most cases, you can even get a refund if you are not satisfied with the expert’s services. However, if you wish to learn then you can start by doing things yourself first and then thinking about hiring experts if you realize that customizing through codes isn’t your cup of tea.
Page Builder Apps
Page builder apps provide you with an alternative way to make changes to your online store product pages. You can easily customize using these apps and they usually require minimal coding. You can find a range of page builder apps on the Shopify app store. Most of these enable you to make changes using a drag-and-drop editor. This provides an easy-to-customize method to create product pages just like you want. Apart from using the editor, you have the choice of using code. This enables you to make more changes if you need more customization options for your store’s product pages. Examples of page builder apps include PageFly.
As you can see there are two main methods to customize product pages in your Shopify’s online store. You need to think about the pros and cons of each method before you choose any. You can even check out product pages of other online stores to get inspired and create beautiful product pages such as Glossier.